Amassing success in the fashion industry especially now when Amazon controls 20 percent of the e-commerce market is indeed an achievement. That is what Fabletics is doing. In three years, the organization has managed to grow its business to about $250 million. To sell its clothes, Fabletics encourages its customers to subscribe. The institution takes note that the clients are more attracted to brands that are inspirational and those that push them a little. Once the two qualities are brought together, the result is a powerful combination. To stay ahead of its competitors, Fabletics has devised several ways of conducting its sales.
It is common to find people doing offline shopping and later buying products at lower prices elsewhere. The case is however different for Fabletics. As a result of the unique way that Fabletics kicked off, it has achieved in making browsing a positive rather than a negative. The use of unique strategies has seen Fabletics building relationships with clients, being relied on as well as getting to have an in-depth knowledge of the local market. Close to 50 percent of customers that walk into Fabletics are members, and 25 percent become members in the store.
Another strategy that Fabletics uses to stay ahead of its competition is showing the right content both physically and online. The reason for this is to protect the brand journey of the customer. It stocks its stores depending on the preferences of the members as well as the social media sentiments. The success of Fabletics was a not give and take sort f success. It has taken much dedication as the organization focuses on accessibility, the people as well as the culture. Fabletics has always had quality products that are available at friendly prices. The undying focus on giving the consumers best experience has proven worthwhile.
From the first day that Fabletics was founded, Kate Hudson has been an active contributor to its growth. She ensured that the organization made clear communication a priority. Kate Hudson appreciates her brands. She can be spotted wearing her gears while jogging with her children. Instead of letting Fabletics be on its own, Kate joined forces with a company that is rich in resources, experienced in the fashion industry and has the necessary resources. The company of known as TechStyle. The company has opened up 22 retail stores. Plans are underway to open up more stores and even increase its membership as well as its revenue.