Currently, the world seems to be more open to products that incorporate both fashion and technology. These kinds of products are said to kill two birds with one stone since they are both functional and stylish.
Back in the day, the boom box was the in thing for music lovers. It was common to find users carrying it around listening to their favorite tunes. However, as the years went by, there arose a need to create a product that was more convenient and easier to carry around. In the 90’s designers came up with the Walkman. It created such a buzz in the market that the boom box was soon forgotten. This encouraged designers to come up with even much smaller and stylish devices, which led to the birth of the current day’s iPod.
Designers in other areas have also embraced marrying fashion and technology into their designs.
Anne Haupt and Terese Alstin created an airbag for cyclists. When on, helmets give users quite a limited view of the surroundings; with this in mind, they came up with a product that provides the user a better view of the surroundings. The airbag is used around the neckline and protects the user from head impact by popping up.
SegraSegra has successfully created jackets and t-shirts from bicycles inner tubes. Out of recycled radiator copper, Emma Whitesand interestingly came up with a stylish gown. Ashwin Rajan and Kevin Cannon created a frontline glove that aids firefighters in making hand gestures when passing on coded signs.
Diane Von Furstenberg made people see the Google glass in a new light by making her models wear it during a catwalk. Soledad Martin is said to be working on a design that will enable users to charge their phones from their shoes while taking a walk or running. Moreover, the list goes on and on.
Designers are therefore under a lot of pressure to integrate both fashion and technology into their designs; if they intend to create products that are more competitive and last longer in the market.
About Chris Burch
He is the founder and CEO of Burch Creative Capital. Christopher Burch (http://christopherburch.com/chris-burch/) is considered a successful entrepreneur and investor, having given rise to over 50 companies.
His success was not an overnight deal; it all began 40 years ago while still an undergraduate student at Ithaca. With a $2000 investment, He and his brother partnered and formed Eagle’s apparel which grew to a net worth of $165million.